Andorra's 13th World Snow, Mountain and Wellness Tourism Congress is back.

From the 25th to the 27th of March 2026, the event consolidated as the international reference event returns to Andorra, to rethink and transform tourism in mountain territories. Promoted by the Government of Andorra, the seven "Comuns" and the UN Tourism, this biennial forum has brought together institutional leaders, entrepreneurs, experts and professionals from the sector since 1998 to generate ideas, share success stories and debate the trends that will mark the future of tourism.

This edition focuses on the digital and technological transformation of the sector, exploring how artificial intelligence and new digital tools can boost tourism without losing the authenticity of the natural environment. At the same time, the Congress highlights the importance of emotional well-being and conscious disconnection as essential values to offer more humane and meaningful tourist experiences.

With the increasing participation of international specialists and an ever greater impact, the Andorran Congress not only reflects the evolution of mountain tourism, but also promotes real solutions to make it more competitive, sustainable and people-centered. Andorra thus reaffirms its position as a global meeting point for those who will lead the change in mountain tourism.

An ideal event to show that Andorra hosts more and more international events and that it is positioned as a MICE destination.

All the information in this link.